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Singer Lady Gaga arrives at a 'Lady Gaga Fame' fragrance launch event at the Guggenheim Museum on Thursday, Sept. 13, 2012 in New York.
The black tie masquerade event featured a performance art piece by Lady Gaga, 'Sleeping with Gaga.' The film for 'Lady Gaga Fame,' directed by Steven Klein, was also unveiled.
( Photo / Evan Agostini)