Will Ferrell talks 'Anchorman 2' promotion, Ron Burgundy: 3 highlights
"Anchorman 2: The Legend Continues" was released in the United States on Wednesday, Dec. 18, and by now, you've probably seen Will Ferrell as self-absorbed news anchor Ron Burgundy pretty much everywhere.
Like most studio films, the movie has been marketed via millions of print and TV ads as well as on Twitter and Facebook. But Ferrell, 46, has showed up in character in places such as on a newscast of Bismarck television station KXMB as well as in commercials for the 2014 Dodge Durango.
Ferrell and co-star David Koechner, 51, recently talked to OTRC.com about reprising their roles as Burgundy and sportscaster Champ Kind in the comedy movie, the sequel to a cult 2008 film. Check out 3 highlights from the chat below and watch videos of the full interview.
1. On the massive amounts of promotion he's done for "Anchorman 2" ...
"This is the last movie I do," he joked. "In the early meetings with the Paramount marketing team, I made it known I was up for doing something. It's a rare opportunity with a character that kind of fits anywhere and I can do Ron and kind of improvise on my feet and I love the character so much so it's one of these rare instances where it came together."
"[For] my next movie, I'm not doing all this stuff, he added. "We won't even talk, probably."</p
2. What he thinks Ron Burgundy would make of the promotion efforts ...
"He would love it. He would just love the vanity of it all. Yeah, Ron would probably do 22 hours straight of press junkets. He'd just sleep in his chair ... (Ferrell does an impression of Ron Burgundy - watch the video, above)
3. On improvising lines on set ...
"It's expected," Koechner said. "It's going to happen every time. [Director] Adam [McKay] would sit behind the monitor with a microphone ... because we're shooting digitally, you don't have to worry about the expensive film."
"He's back there saying, 'Talk about the picture on the wall,'" Ferrell added.
Reporting by George Pennacchio of KABC Television, which produces the nationally syndicated entertainment show "On The Red Carpet" (check for local TV listings).