Spice Girls' musical 'Viva Forever' closing in June
Goodbye, my friend. The Spice Girls' musical is coming to an end.
The famed female pop group made headlines when they reunited to announce the launch of their musical, "Viva Forever," in June 2012. The show, which officially opened in December 2012, is ending its short run.
"Despite the wonderful audiences, extremely positive feedback and the standing ovation at every performance from an audience of families and friends all enjoying a great night out, we just can't make it work," Judy Cramer, producer of "Viva Forever" said in a statement.
"I am extremely proud of everyone involved in this production," she continued. "'VIVA FOREVER!' may be taking it's leave for now in the West End but the legacy of Spice Girls will never fade!"
The show, which is based on the English group's numerous hit songs, was written by British comedienne Jennifer Saunders of "Absolutely Fabulous" and created by Cramer, who is also known for her hit musical "Mamma Mia!" The musical received strong advanced ticket sales, but struggled to fill seats after receiving appalling reviews, according to Reuters.
"Viva Forever" was named after a Spice Girls single and tells the story of "four friends whose bond becomes strained when their band enters a TV talent show." The musical's last performance is set to take place on June 29.
"I am totally gutted that our wonderful show @vivaforever is coming to an end," Emma Bunton, whose nickname is Baby Spice, Tweeted on May 2. "Thank you to all our amazing fans for your constant support!"
"Absolutely devastated our wonderful show is closing," Melanie Chisholm, whose nickname is Sporty Spice, posted. Thank you to our brilliant cast and everybody who made the show so incredible." Melanie Brown, who is also known as Scary Spice, re-Tweeted Chisholm's message.
In August 2012, the group performed together for the first time since their 2007-2008 reunion tour. They appeared in the London Olympic closing ceremony, where they performed "Wannabe" and "Spice Up Your Life," taking on their original fun and spunky personas.