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Samuel L. Jackson appears at the New York Premiere of The Grandmaster on Aug. 13, 2013. - Provided courtesy of Amanda Schwab/Startraksphoto.com

Samuel L. Jackson calls out reporter for Laurence Fishburne mistake

02/10/2014 by Kristina Lopez

Samuel L. Jackson taught a reporter a lesson he will never forget.

Jackson was on KTLA, a local Los Angeles station, on Monday, Feb. 10, to promote the upcoming remake "RoboCop." After introducing the actor, the news station's entertainment reporter, Sam Rubin, asked Jackson if he "got a lot of reaction out of that Super Bowl commercial."

Jackson paused for a minute and responded, "What Super Bowl commercial?"

Rubin looked off camera and then admitted "my mistake," but Jackson wasn't going to let him off the hook that easy.

"See you're as crazy as the people on Twitter. I'm not Laurence Fishburne," Jackson said. "We don't all look alike! We may be all black and famous, but we don't all look alike!"

Fisburne reprised his Morpheus character from "The Matrix" trilogy for a KIA car commercial (watch it here), which had aired during the Super Bowl.

Jackson later added, "You're the entertainment reporter? You're the entertainment reporter for this station and you don't know the difference between me and Laurence Fishburne?"

"There must be a very short line for your job outside there," he said.

"There's more than one black guy doing a commercial. I'm the 'What's in your wallet?' black guy. He's the car black guy. Morgan Freeman is the other credit card black guy," Jackson continued. "You only hear his voice, though, so you probably won't confuse him with Laurence Fishburne."

Although Rubin apologized many times throughout the interview, he later went on to make a full apology in another segment of the show. The apology can be viewed below.

"I indicated to Samuel that I'd seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company," Rubin explained. "Of course a 'Captain America' ad had also run during the Super Bowl, but I immediately felt so dumb, I didn't bring that up -- and he gave me the shellacking that was well deserved."

The "RoboCop" remake hits theaters on Feb. 12.

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