Rihanna launches new coconut water as Vita Coco spokesmodel
Rihanna launched a new Tropical Fruit coconut water this week, in collaboration with the Vita Coco company and said that the flavor was inspired by her native Barbados.
"I grew up in Barbados - so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut with fresh tropical fruits - two of my favorite things," Rihanna said in a statement on her official website. "It tastes so delicious and reminds me of home!"
The singer is the face of the company's national advertising campaign which was released in June and her Tropical Fruit Vita Coco contains coconut water with pink guava, orange, red dragon fruit and pineapple flavors. The R & B singer's signature appears on the new carton.
Vita Coca Tropical Fruit is the seventh flavor in the coconut water line which has been embraced by celebrities like Madonna for its health benefits.
Rihanna also recently appeared in the fall ad campaign for designer Giorgio Armani.
Last week, the singer caused some controversy when she Tweeted that she starved herself to prepare for an Esquire magazine photo shoot.
"I shot my first cover for Esquire yesterday with Russell James," Rihanna wrote. "Not much preparation for that besides wax+starve!!"