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A 2010 promotional shot of Oprah Winfrey for the Oprah Winfrey Network. - Provided courtesy of Discovery

Oprah Winfrey names herself CEO of OWN

07/13/2011 by Olivia Allin

Oprah Winfrey has decided to take on a bigger role at OWN, naming herself the cable network's new chief executive and chief creative officer, the network announced in a statement on Wednesday.

"I am ready to dedicate my full creative energy and focus as the full-time CEO of OWN," Winfrey said in a statement.

The network's former CEO, Christina Norman was forced out in May, four months after the channel debuted. The chief operating officer of Discovery Communications and a former top executive at Fox Broadcasting, Peter Liguori had been serving as the interim CEO.

Also joining the ranks at OWN are Winfrey's production company Harpo Studios presidents Erik Logan and Sheri Salata, who will now serves as presidents of OWN.

The Oprah Winfrey Network has struggled with low ratings in its first six months. The media mogul has previously acknowledged that she was not entirely focused on the network since it launched when she was wrapping up her daytime talk show.

Winfrey's talk show ended in May after 25-years on the air. The "Oprah Winfrey Show" had been the top-rated talk show for more than two decades and aired in 145 countries worldwide.

Winfrey launched the Oprah Winfrey Network on January 1, 2011. OWN replaced the Discovery Health network and is available in more than 80 million homes. The network was first announced three years ago as a venture between Winfrey's HARPO production company and Discovery Communications.

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