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Madonna, daughter Lola to debut 'Material Girl' juniors clothing line at Macy's on Tuesday

08/02/2010 by Corinne Heller

Madonna, daughter Lola to debut 'Material Girl' juniors clothing line at Macys on Tuesday Madonna and her 13-year-old daughter Lourdes have teamed up to help create the "Material Girl" juniors clothing line, which is set to hit Macy's department stores on Tuesday and whose ads star Gossip Girl's Taylor Momsen.

"We are getting so close to the launch of the Material Girl Collection at Macys on 8/3 @ 10AM!" Lourdes, who goes by her nickname Lola, wrote on her blog recently. "The suspense is killing us!!!"

"No but for rizzle, its a great line and if you guys like it that that is FABNOSITY," she said. "Its cool because its not only rock chick, there are also some boho items, skater, and some great 80s pieces as well. So please check the pieces out online or in stores and I really hope you all like it."

The line, inspired by designer Stella McCartney, includes back-to-school clothing, jeans, shoes, fingerless gloves and more.

"I always have two reactions when Lola comes into my room with an outfit on," Madonna had said in a promotional video for the line. "One is, 'Oh my God she looks amazing, what incredible style,' and my second reaction is, 'She's dressed completely inappropriately for school.'"

The collection from a joint venture between Madonna and Iconix Brand Group, which owns Bongo, Joe Boxer and other brands. The designs are inspired by the Queen of Pop's own style and her daughter's dance roots, are touted to be affordable - with prices between $12 and $40, and are set to debut at Macy's department stores this fall.

"I have a lot of friends who are clothing designers whether it is  Gaultier or Dolce and Gabbana," Madonna had told the Associated Press in march. "(Lola) has been around all of the shoots I have done and all of the campaigns I have done. She is always hanging out backstage. The last two tours I have done, she has been working in the wardrobe department. On this last tour she dressed all of the dancers."

Madonna, who became a fashion icon and trend setter since she became a household name in the 1980s, including with her hit "Material Girl", has in the past put her name behind a collection at H&M fashion stores.

Check out videos of Madonna and her daughter's new collection:


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