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Lady Gaga appears in a promotional photo for her Thanksgiving special A Very Gaga Thanksgiving. - Provided courtesy of ABC

Lady Gaga sued for $10 million by toy manufacturer

07/25/2012 by Olivia Allin

Lady Gaga is being sued by a toy manufacturer which claims the singer delayed production of a Lady Gaga doll with various demands, jeopardizing their attempts to get them onto shelves before the holiday season.

MGA Entertainment Inc., the maker of Bratz dolls, is suing Gaga and her management and licensing companies for breach of contract after the pop singer asked that a voice chip be removed from the doll, which would delay the company's scheduled distribution.

According to the New York Daily News, MGA advanced Lady Gaga $1 million to make a doll in her likeness and catered to her various demands, including making a "Born This Way" zombie ensemble in addition to the silver Grammy outfit and green crystal dress. The 26-year-old singer also reportedly suggested that the doll's head be removable "to reveal a bloody stump."

The suit alleges that Gaga wanted to delay shipping of the doll until her next album release in 2013. MGA Entertainment, which estimated the doll would yield $28 million in the holiday season, said in their complaint that they paid "an excessively generous royalty rate, invested millions in the preproduction of the Lady Gaga dolls and put its reputation and goodwill on the line in order to secure distributors and retail shelf space," according to Bloomberg.

The suit was filed in New York Civil Supreme Court on July 24 and name's Gaga's Bravado International Group. Those named in the case are scheduled to appear in court on August 29, 2012.

Gaga's spokesperson Amanda Silverman said Lady Gaga had no immediate comment on the lawsuit.

"This is a dispute between Universal Music Group's merchandising company and MGA," Silverman told Bloomberg. "There was no legitimate reason for dragging Lady Gaga into that dispute. Lady Gaga will vigorously defend MGA's ill- conceived lawsuit and is confident that she will prevail."

MGA Entertainment reportedly won $310 million in damages from Mattel, Inc. last year over ownership of the Bratz doll line.

Meanwhile, Gaga launched the ad for her first fragrance, "Fame." The ad campaign for the perfume features the singer naked, with miniature men crawling on her body.

In June, the singer announced she will also reveal the name of her new album in September, possibly around the release of the scent.

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