Lady Gaga and Polaroid showcase camera glasses, 'purse' printers
Lady Gaga recently appeared at the Consumer Electronics Show in Las Vegas to introduce her new line of Grey Label products for Polaroid, which include sunglasses embedded with cameras and photo printers that can fit in a purse - including hers.
The company allowed the pop singer, now a creative director for the company, to design the frames for the Polaroid GL20 image-capturing sunglasses, which stores photos on a chip inside an earpiece, CNN said.
The GL10 Instant Mobile Printer, which Lady Gaga says she takes to bars with her in her purse, connects to phones via Bluetooth and prints 3-by-4-inch pictures on the go.
"I suppose many of you are nerdy enough to carry around a mobile printer," CNN quoted Lady Gaga as saying at the event. "I know I will."
The GL20 Camera Glasses and a third product, the instant digital camera GL30 camera, which takes both digital and Polaroid print photos, are set to be released later this year, Polaroid said in a statement. The printer is set to hit stores in May and retail for $149.99.
"I consider myself to be a visionary, not just a songwriter and a singer," Lady Gaga said in a press release distributed by Polaroid. "I am an artist. I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid."
Meanwhile, Lady Gaga is set to release her second studio album, "Born This Way," on May 23, 2011. The record's title song will be released on February 13, the same day as the 2011 Grammy Awards. The pop superstar is up for six Grammy awards.
Lady Gaga promised fans at a concert stop in Gdsank, Poland in November that the follow-up album to "The Fame" will be the "greatest album of this decade."