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Kim Kardashian in an undated photo from her official Facebook page. / Melissa Molinaro appears in a still from Old Navys Super C-U-T-E commercial. - Provided courtesy of Facebook.com/KimKardashian / Old Navy

Kim Kardashian settles Old Navy lookalike commercial lawsuit

08/29/2012 by OnTheRedCarpet.com Staff

Kim Kardashian has settled her lawsuit against Old Navy.

The reality star filed a lawsuit on July 20, 2011 against the clothing retailer claiming that it violated her publicity rights by featuring a lookalike named Melissa Molinaro. She said the company's use of a model that looked like her might confuse consumers about her endorsements.

"Celebrities have the exclusive right to control the use of their likeness and identity, and to chose the products they endorse," Kardashian's lawyer Gary Hecker said at the time of the filing. "Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them."

Kardashian had been seeking unspecified damages and an order barring Old Navy from using a lookalike model again.

The 31-year-old "Keeping Up with the Kardashians" star, who has her own clothing store and shoe line, did not comment on the settlement and no details were filed with the court. The case was dismissed on August 28 in Los Angeles.

An attorney for Kardashian told The Associated press that the lawsuit was settled to the mutual satisfaction of both sides.

Molinaro originally said that the comparison was flattering and complimented Kardahsian.

"To me, it's extremely flattering," Molinaro told E! News about the Kardashian comparisons in February 2011. "She is a beautiful woman in her own right. You know, I'm flattered. That's an amazing compliment."

At the time the lawsuit was filed, Molinaro was said to be dating NFL star Reggie Bush, who previously dated Kardashian. Kardashian is currently dating rapper Kanye West.

Kardashian is in the midst of another legal battle -- her divorce from estranged husband Kris Humphries. The two wed on August 20, 2011 but Kardashian filed for divorce just 72 days later.

The former couple are reportedly nowhere near reaching a divorce settlement and just past what would have been their 1-year wedding anniversary.

(Copyright ©2014 OnTheRedCarpet.com. All Rights Reserved.)
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