Gwen Stefani debuts children's clothing line for Target
Singer and fashion designer Gwen Stefani debuted her affordable Target fashion line aimed at kids and tweens on Sunday.
The line, which is dubbed Harajuku Mini, hit the retail stores and website on November 13 and includes the same Japanese-inspired flair as her adult Harajuku Lovers line, but items are aimed at kids aged one through 13 and are priced between $3.99 and $29.99.
"I've always wanted to do a cool children's fashion line inspired by the super-cute and playful kids' clothing you find in Japan," Stefani said in a statement in July. "The whole idea is about being creative, expressing your own individuality and having fun getting dressed."
The Harajuku Mini line, which is named after the fashionable Harajuku district in Tokyo, Japan, features ballerina tutus, fuzzy hoodies with animal ears, punk-inspired biker jackets, plaid skinny jeans and a tuxedo onesie.
"Target has given me the creative freedom to design kid's clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices," Stefani said.
Stefani has several fashion ventures including her upscale L.A.M.B. label which includes clothing and fashion accessories like handbags and a fragrance called "L." Stefani's Harajuku Lovers is a creative extension of her debut solo album "Love.Angel.Music.Baby," and features the Japanese style she used on stage during her tour and in her music videos for the album. The clothing line was developed, in part, to be more accessible to mainstream buyers.
Target also sells fragrances from L.A.M.B. and Harajuku Lovers.
The 42-year-old ska and rock singer and her husband Gavin Rossdale, the 46-year-old singer of the rock band Bush, are parents to two boys - Kingston, 5, and Zuma, 3, who modeled Harajuku Mini clothing at the launch event on November 12.
Stefani has sometimes brought Kingston to her runway shows. In a previous interview with ELLE magazine, the singer slammed the styles of fellow popular music artists Lady Gaga, Rihanna and Katy Perry.
"I don't see myself in those girls," she said. "I usually put pants on. I see these girls as more going for the sex symbol thing. I was more, in the band, like a tomboy. Of course, I think every girl is sexy, so there's going to be a little of that. But I see a lot of younger artists going more toward the sexy thing."
Stefani made headlines in March when it was announced that she donated $1 million to help with relief efforts in Japan following the deadly tsunami and earthquake.
Check out a promotional video for Harajuku Mini below.