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Emma Watson appears in a promotional photo posted on her Twitter page in 2011. - Provided courtesy of twitter.com/emwatson

Emma Watson: New face of Lancome?

02/16/2011 by Corinne Heller

Emma Watson, who plays Hermione Granger in the "Harry Potter" films, has reportedly been named the newest spokesmodel for Lancome.

The French cosmetics and skincare company reached a six-figure deal with the actress, the UK newspaper the Daily Mail reported, adding that Watson is set to be shot by celebrated fashion photographer Mario Testino next month and will be featured as the face of the brand in posters and TV advertising.

Watson has not spoken about or confirmed the deal. A Lancome spokesperson declined comment on the matter.

"It's so exciting, I can't wait to start shooting," the Daily Mail quoted the 20-year-old actress as saying. "Although I don't wear much makeup, I'm a big fan of Lancome products, especially their mascara."

Others who have been featured in Lancome advertising campaigns include actress Julia Roberts.

Watson has modeled for fashion house Burberry before and has made bold style choices in the past. Last year, she showed off a new pixie haircut after filming the final two-part "Harry Potter" movie, "Harry Potter and the Deathly Hallows.

The UK actress, who was born in France, was voted Best Dressed British Woman by tops Glamour magazine in 2010 and last week received the Style Icon Award at the Elle Style Awards in London.

"I get so much pleasure from fashion and I just love it," Watson said in a message on her website, which added that she thanked Testino, Safia Minney from the eco-friendly fashion line People Tree, designer Christopher Bailey and her mother "for lending her clothes in the past."

The actress wore a lilac Hakaan dress and Christian Louboutin shoes to the event and accepted the priza from designer Vivienne Westwood. Earlier this week, Watson donned a one-shouldered Valentino dress at the 2011 BAFTA Awards (see photos).

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