'Draw Something' the TV show? Ryan Seacrest, Zynga developing CBS pilot
Ryan Seacrest is helping to being "Draw Something," Zynga's popular tablet and mobile game, to television.
CBS has ordered a pilot, which would include celebrity and non-famous contestants competing in front of a live audience to earn cash prizes, while viewers would potentially also be able to play along at home, according to The Hollywood Reporter. Seacrest, whose production company is developing the project with Sony Pictures Television and Embassy Row, confirmed the news on his Twitter page.
"Yes working w/ my pals at @zynga to bring Draw Something to TV on @CBS!" he Tweeted. "Any pinky picassos want in?" he said.
A host for the new project has not been announced and Seacrest, longtime host of FOX's "American Idol," is not expected to take on the role, according to The Hollywood Reporter. In "Draw Something," a player sketches a drawing of an object or concept after being given a list of words and another user has to guess what it is. If they are correct, they can earn coins and shades of color that can use for future pictures.
Zynga acquired the company that created "Draw Something," New York-based social game developer OMGPOP, in March for $180 million. More than 50 people have installed it since it launched. Jimmy Kimmel featured the game in a May episode, showing guest Johnny Depp sketches people made of his movie characters.
Zynga is also known for other popular online and mobile social games such as "Farmville" and "Words With Friends" - a "Scrabble"-like program that Alec Baldwin had famously refused to stop playing while sitting in a plane on a runway, which led to him to being kicked off the flight.
Earlier this month, Zynga announced that "Draw Something" would feature words chosen by Jennifer Lopez and Enrique Iglesias, who are promoting a summer tour. Zynga has incorporated celebrity cross promotions before - "Farmville" once featured a Lady Gaga bonus theme and a game object for the 2010 animated Will Ferrell comedy film "Megamind."
Seacrest's company also produces the E! reality show "Keeping Up With The Kardashians" and its spin-offs. His newest reality show, "Married To Jonas," is set to premiere on the channel on August 19.
(Pictured above: Jimmy Kimmel holds a picture of a tablet displaying a sketch of Johnny Depp's Jack Sparrow character in "Pirates of The Caribbean" films on "Draw Something," as seen on ABC's "Jimmy Kimmel Live!" in a May 2012 episode.)