Demi Lovato releases new album early via Twitter trends - listen
Can't wait to hear Demi Lovato's newest album, "Demi"? Well, neither could the singer's Twitter followers.
The self-proclaimed "Lovatics" gained an early listen to thirteen tracks from the album, originally set to be available on May 14, by making each song title a trending topic on Twitter. Thanks to these Tweets, the public can now listen to Lovato's songs in advance of the release date.
The movement was in response to an innovative marketing campaign, which offered fans early access to music in exchange for promotion of the album on Twitter.
"Who wants to hear my album RIGHT NOW???" Lovato Tweeted on May 6. She provided a link to a website address, lovaticsspeeduptime.com, which revealed a list of songs waiting to be unlocked. The website also featured a visual of a ticking clock that recorded the volume of Tweets.
Within a day, Lovato's fans had accomplished the task, Tweeting the song titles as hashtags until each one of the thirteen tracks was a trending topic.
"Help me tweet #incase to speed up time and get an early listen to @ddlovato's new album #DEMI!!!" Ary Rosas, a follower of Lovato, Tweeted. It was one of many circulating messages that allowed fans to gain access to the song "In Case." Some of the other listed tracks include "Nightingale," "Fire Starter," "Neon Lights" and "Never Been Hurt."
The list also included singles that had been previously released, including "Heart Attack," which debuted in February. The 20-year-old Lovato, who is returning as a judge on "The X Factor" next season, released a video for the song in April 2013. It was directed by Chris Applebaum and features Lovato partially covered with black paint during some segments.
"So many incredible fans...Thank you SO much," Lovato Tweeted after all of the tracks had been unlocked. "I'm so thankful for each and every one of you. I love you all!!"
"Demi," Lovato's fourth album, will officially be released on May 14. It can be pre-ordered on iTunes.
Listen to one of the tracks, "Really Don't Care," which features a duet with "X-Factor" contestant Cher Lloyd, below.