'Dark Knight Rises' rules Friday box office over new releases
"The Dark Knight Rises" has maintained its reign in Friday's box office over new releases "The Watch," "Step Up Revolution" and "Ruby Sparks."
The box office has suffered from the Olympics and the aftermath of the Colorado theater massacre, which research firm NRG reported left around 25 percent of moviegoers hesitant to hit the theaters, according to the Hollywood Reporter.
The July 20 massacre claimed the lives of 12 people and injured at least 59 others and marked the deadliest attack in the United States since 2009. The accused gunman James Holmes, is expected to be charged next week.
Earlier in the week, "Dark Knight Rises" star Christian Bale visited Aurora, Colorado to meet with several people who survived the deadly mass shooting. Bale, co-star Anne Hathaway and Christopher Nolan, who directed the Batman movie, had previously issued statements expressing their condolences in wake of the tragedy.
"Dark Knight Rises" earned another $18 million on Friday, for a box office cume of $243 million in its second week in theaters. The film is performing behind "Dark Knight," which had grossed $261.8 by its second Friday.
"Step Up Revolution" landed narrowly in second place in Friday's box office, earning $4.9 million.
In the latest "Step Up" film, Kathryn McCormick plays Emily Anderson, the daughter of a wealthy businessman. She arrives in Miami with the hopes to become a professional dance but quickly falls in love with Sean, played by Ryan Guzman.
The couple then lead a dance crew called the MOB in protest performance art in or risk losing their neighborhood to Emily's father and his development plans to displace thousands in the community.
Science fiction comedy "The Watch" earned a rather disappointing $4.5 million in Friday's box office.
Ben Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade star in the movie as a group of suburbanites who form a neighborhood watch group in order to spend some time away from their families and add some excitement to their lives. However, the group gets more than they bargained for when they stumble across an alien plot to threaten earth.
The movie was written by "Knocked Up" and "50/50" star Seth Rogen and "The Green Hornet" writer Evan Goldberg and directed by Akiva Schaffer.
This week's other new release, "Ruby Sparks," stars Paul Dano as a novelist struggling with writer's block, who creates an ideal female character Ruby Sparks (Zoe Kazan) and is shocked to find that she's come to life.
Kazan, who dates Dano in real life, wrote the screenplay for the film, which only opened in a limited release of 13 theaters on Friday and earned $74,000.
Watch trailers for "The Watch," "Step Up Revolution" and "Ruby Sparks" below.