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Actress Christina Hendricks models the Pagan Heart Necklace from the Vivienne Westwood Get a Life Palladium Jewelry Collection. - Provided courtesy of PRNewsFoto / Palladium Alliance International

Christina Hendricks is face of Vivienne Westwood jewelry campaign

03/02/2011 by Corinne Heller

Christina Hendricks of "Mad Men" fame has been named the face of Vivienne Westwood's "Get a Life" Palladium Jewelry Collection.

The 35-year-old red-headed actress, who plays the voluptuous Joan Harris on the AMC 1960s-era drama series, appears in promotional photos for the campaign in a Palladium chain necklace with a heart pendant and Gaia inscription. The collection can be found in Vivienne Westwood boutiques in London and Los Angeles starting in March 2011, with prices ranging from $445 to $900.

"Vivienne Westwood has always been one of my favorite designers," Hendricks said in a statement provided by Palladium Alliance. "I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful. As Palladium is a naturally white metal, the pieces really sparkle under the lights and I cannot wait to wear them on the red carpet!"

Hendricks is seen by many as a sex symbol and has been both celebrated and criticized for her figure. She has been praised by a UK minister as a positive role model for women and starred in a sexy fall 2010 ad campaign for clothing manufacturer London Fog, which said the actress was chosen for her "glamorous and sophisticated persona."

But the New York Times once quoted a stylist who referred to Hendricks as a "big girl" and bashed the television star for her peach-colored Christian Siriano gown she wore at the 2010 Golden Globe Awards. Hendricks said her feelings were hurt.

In December, Hendricks addressed online reports that said she may play "Wonder Woman" on screen. She said she had just heard the rumor and would love to take on the role. It was announced earlier this month that "Friday Night Lights" actress Adrianne Palicki has been tapped to play the new Wonder Woman in a television pilot by "Ally McBeal" and "Boston Legal" showrunner David E. Kelley for NBC. A "Wonder Woman" film is also being developed by Warner Bros. Pictures and is as of now set for release in 2013, according to preliminary casting lists. The lead actress has not been named.

When asked by the UK newspaper The Times about reports that said she may star in a "Wonder Woman" project, former "Transformers" actress Megan Fox called the character a "lame superhero."

Lynda Carter, a 59-year-old actress who played Wonder Woman in a television show in the 1970s, said the actress should not have "trashed" her former character.

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