Entertainment News: celebrity endorsements

Jennifer Aniston finally decided to cash-in on her decades of hair worship.

The 41-year-old actress invested in the Living Proof hair care line and became the brand's spokesmodel and co-owner.

Britney Spears has debuted a mysterious new ad for her new Elizabeth Arden fragrance, Fantasy Twist.

In the ad, the 30-year-old singer is shown displaying two very different personas - on the top half of the ad, Spears dons a beaded headpiece along with a shoulder ensemble composed of what appears to be metallic feathers. On the lower half of the ad, the singer is seen wearing a black wig and heavy eyeliner, in a look similar to her famous 2008 music video "Womanizer" (Photo above).

Rihanna donned a peach bikini top and wrapped herself in peach chiffon for the sexy ad for her new fragrance, "Nude."

"Here is my new add for a brand new fragrance #NUDE !!! Make sure you smell sexy, especially naked, this fall," Rihanna wrote on Twitter on October 5.

Skechers' Shape-ups fitness shoes, which featured Kim Kardashian and Brooke Burke in their ads, was hit with a $40 million lawsuit for making unfounded claims.

"The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims," FTC consumer protection bureau director David Vladeck said in a statement.

Britney Spears seems to be doing much better these days, with a rumored "X Factor" gig, upcoming nuptials and now proving that she's still got an enviable body.

The pop star recently filmed a video for Hasbro's new game Twister Dance, which is a modern take on the classic Twister board game, and posted a photo on Twitter from the shoot.

Kate Upton's Carl's Jr. commercial debuted this week, where the Sports Illustrated Swimsuit issue cover model got intimate with a Southwest Patty Melt.

Upton has been making headlines for her voluptuous figure and in the advertisement, the model gets riled up while devouring the sandwich in a convertible at a drive-in movie theater.

The "Honey Badger" narrator Randall, of the YouTube viral sensation "The Crazy Nastyass Honey Badger," sat down with OnTheRedCarpet.com to make his predictions for the 84th Academy Awards.

Randall, who remained anonymous until revealing himself about a year after the video became an internet sensation, is currently promoting his new book, "Honey Badger Don't Care: Randall's Guide to Crazy, Nastyass Animals," which is available now on Amazon.com.

Jennifer Aniston donned a bright orange strapless Vivienne Westwood dress with a cleavage cutout to the launch of her eponymous fragrance at Sephora in New York on Thursday.

What do you think of Jennifer Aniston's look? Vote in our poll.

The "Honey Badger" narrator sat down with OnTheRedCarpet.com to talk about his intentions and what has happened since his YouTube video "The Crazy Nastyass Honey Badger" went viral.

The YouTube video was voiced by Randall from Randall's Wild Wild World of Animals. The Honey Badger is just one of several videos on Randall's YouTube page, which feature him narrating over National Geographic footage.

The Hanson brothers have grown a lot since their 1997 hit "MMMBop" hit the airwaves and have decided to venture into the un-teeny bopper business of alcoholic beverages.

The Oklahoma-based band plan to release a beer inspired by their hit song, which is to be called MMMhop Indian pale ale and is due to hit stores early next year.

Chad Michael Murray has retired his "One Tree Hill" clean-cut past for a more glitzy look in P. Diddy's lastest Ciroc vodka commercial.

The actor joined "Grey's Anatomy" actor Jesse Williams, singer Christopher Jones, singer and Caesar's Palace headliner Matt Goss and "The Wire" actor Michael K. Williams for the commercial. Goss Tweeted photos from the set (pictured above).

Prince has been ordered by a judge to pay $4 million after the "Purple Rain" singer failed to promote a fragrance named after his 2006 album, "3121."

The lawsuit, which was filed by Revelations Perfume and Cosmetics Inc. in 2008, stated that the singer refused to do interviews or in-store events to promote the 3121 fragrance and canceled the licensing agreement after the company failed to meet minimum sales requirements. Revelations went after both the singer and his record label Universal Music.

Ryan Reynolds has ventured into modeling, hooking up with "Transformers: Dark of the Moon" actress Rosie Huntington-Whiteley for British retailer Marks & Spencer.

Reynolds, 34, said he was thrilled to be a part of the campaign for the company's Autograph line, having grown up with the M&S brand in his native Canada.

Rihanna launched a new Tropical Fruit coconut water this week, in collaboration with the Vita Coco company and said that the flavor was inspired by her native Barbados.

"I grew up in Barbados - so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut with fresh tropical fruits - two of my favorite things," Rihanna said in a statement on her official website. "It tastes so delicious and reminds me of home!"