Beyonce Super Bowl Halftime Show to include 100 fans
Beyonce's Super Bowl Halftime Show will include some audience participation.
Pepsi announced Friday, December 28, that 100 fans will take the stage when the Grammy Award-winning singer performs at the Super Bowl XLVII Halftime Show on February 3 at the Mercedes-Benz Superdome in New Orleans.
Fans can win a shot at joining Beyonce on stage by entering a contest that kicks off December 29. Fans are encouraged to submit photos to Pepsi.com/halftime with the hastag #PepsiHalftime of themselves in specific poses. Winners of the contest will appear in an on-air video introduction welcoming Beyonce to the stage. Fifty people - along with a friend - will be selected to join the singer onstage.
The contest ends on January 19, but January 11 is the cut-off date for those interested in appearing onstage with Beyonce.
"Pepsi is bringing to life its 'Live for Now' mindset which places fans at the center of this experience," Angelique Krembs, vice president of marketing for Pepsi, said in a statement. "Pepsi is looking for new ways to involve fans in the Halftime Show experience, and 'live' it like never before. And this is just the beginning. Only Pepsi could offer these amazing experiences, and we are proud to be able to work with our partners at the NFL, CBS and with Beyonce in this unique and creative manner."
Earlier this month it was announced that Beyonce has partnered with Pepsi for a multi-year promotional deal estimated to be worth $50 million.
The 31-year-old singer, who first served as a spokesmodel for the soda brand in 2002, will be featured in print and in-store ads and her face will be displayed on Pepsi cans. She will also star in a new commercial for the company, which is part of its "Live For Now" campaign, starting in early 2013, Pepsi said in a statement obtained by OTRC.com.
Other celebrities who have appeared in Pepsi ads in the past include Michael Jackson, Britney Spears, "Modern Family" actress Sofia Vergara, the Spice Girls, One Direction and New Orleans Saints quarterback Drew Brees.
The singer first confirmed her participation in the Halftime Show in October.
Beyonce, known for No. 1 hits as "Single Ladies" and "Crazy in Love," sang the national anthem at the 2004 Super Bowl in Houston, Texas - her hometown. Next year's National Football League Championship game will take place at the Mercedes-Benz Superdome in New Orleans, marking the first time the city will host the annual event since Hurricane Katrina.
Super Bowl XLVII will air on Feb. 3, 2013, on CBS.