'Back To The Future - Part II' Air Mag sneakers to be released?
Self-lacing Nike Air Mag sneakers, famously worn by Michael J. Fox's character Marty McFly in the 1989 film "Back To The Future - Part II," may be released soon.
In the spring of 2009, Nike secured patents for the technology to produce the futuristic footwear. Tinker Hatfield, the company's vice president of design and innovation, showed off an Air Mag sneaker and spoke about it a video interview earlier this year.
Nike has planned a special press conference in Los Angeles that is set to take place on Thursday, September 8 at 8:30 p.m. local time, according to the websites NiceKicks and SlashGear, which also posted photos of the invitation.
A message on it states that Hatfield "cordially invites you to an unveiling that could change the course of time." Nike has not commented about the matter.
"This actually is from a movie that we did several years ago called 'Back To The Future' and 'Back To The Future 2,'" he said. "It was really a shoe that was designed for the year 2015, which is not that far away."
"This shoe actually laces itself," he added. "It lights up, it sort of senses the motion that you're going through in a sports activity. I think you could probably start to see products like this pop up in the future and really sort of take advantage of new technology in a whole different light."
The websites NikeKicks and SlashGear also posted photos of other items that they say accompanied the invitation to the press conference.
Writers of the sites said the box included a DVD copy of the first 1985 "Back To the Future" film, a metal visor similar to the one worn by Christopher Lloyd's character, time machine inventor Dr. Emmett "Doc" Brown, and an iPod Shuffle containing a recording by the actor saying: "Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some serious (expletive!"
The box also contained packs of Nerds candy and bubble gum and a bottle of Throwback Pepsi, the websites showed. In "Back To The Future - Part II," which is set in the year 2015, Fox's character, a high school teenager, orders a Pepsi at a restaurant called the Cafe 80s.
The "Back To The Future" films depict McFly's and Brown's attempts to change events in their past and the future using a DeLorean car that the scientist converted into a time machine, using plutonium and a device called a flux capacitor. The final movie was released in 1990 and was set in the Wild West.
Executive producer Frank Marshall has also hinted about a possible release of Air Mag sneakers.
"Something big is coming soon. Can't say anything yet. No one should know too much about their own destiny. #BTTF," he Tweeted on Wednesday, quoting one of Brown's lines from the film series.
Marshall also Tweeted a link to a YouTube video showing rows of what appear to be Air Mag sneakers, saying: "Going to need a lot of hover boards," making reference to a flying skateboard that McFly obtains during his trip to the year 2015. On Thursday, he wrote: "POWERLACES? Not until 2015..."
The YouTube video was posted on Tuesday, September 6 on the account of user DocEmmettBrown88, which was also created that day. The clip's tagline reads: "If I didn't know any better, I'd say that looks like shelves and shelves of 2011 Nike MAG shoes." Check it out below and also check out the video interview EA Sports carried out with Tinker Hatfield in May.
UPDATE at 6:40 p.m. ET: Nike IS releasing a limited collection of sneakers called Nike Mags - check out details here.